Best Practices for Developing a Winning Marketing Strategy for Home Improvement Companies in Cleveland, Ohio
The home improvement industry is highly competitive, especially in a market like Cleveland, Ohio, where homeowners are constantly looking for ways to upgrade their properties. Whether you specialize in roofing, remodeling, landscaping, HVAC, or general contracting, having a strong marketing strategy is essential to attract and convert potential customers.
The challenge? Many home improvement companies rely solely on word-of-mouth or outdated marketing methods, missing out on high-quality leads that digital strategies can provide.
If you want to grow your business, improve brand awareness, and generate consistent leads, here are the best practices for developing an effective marketing strategy tailored for home improvement companies in Cleveland, Ohio.
1. Build a Strong Online Presence with a High-Quality Website
Your website is your digital storefront. If it’s outdated, slow, or difficult to navigate, potential customers will leave before they ever call you.
Best Website Practices for Home Improvement Companies:
Mobile-friendly and fast-loading – Over 60% of visitors will check your website from their phone.
Clear service pages – Make it easy for visitors to find details on roofing, remodeling, or other services.
Easy-to-use contact forms – A “Get a Free Estimate” form should be simple and prominent.
SEO-optimized for Cleveland, Ohio – Include location-based keywords like “best home remodeling in Cleveland, Ohio.”
Showcase your work – Include before-and-after images, customer testimonials, and video walkthroughs of completed projects.
2. Optimize for Local SEO to Rank in Cleveland, Ohio Searches
Since home improvement is location-based, your Google ranking in Cleveland, Ohio can make or break your business. The higher you appear in search results, the more homeowners will call you instead of your competitors.
Local SEO Strategies for Home Improvement Companies:
Claim and optimize your Google Business Profile – Ensure your company name, address, phone number, and business hours are accurate.
Use location-based keywords – Example: “top-rated roofing company in Cleveland, Ohio.”
Encourage online reviews – More positive Google reviews improve search rankings and build trust.
Get listed in local directories – Add your business to Angi, Houzz, HomeAdvisor, and Yelp.
Create local content – Blog about home improvement trends specific to Cleveland’s weather and housing market.
By optimizing for local search, you ensure that when someone searches for “kitchen remodeler near me” in Cleveland, Ohio, your business appears at the top.
3. Leverage Paid Advertising for Immediate Leads
While SEO takes time, paid advertising (PPC & social ads) delivers instant visibility to homeowners searching for your services.
Best Paid Advertising Strategies:
Google Ads – Target homeowners actively searching for “window replacement in Cleveland, Ohio.”
Facebook & Instagram Ads – Showcase high-quality images of your projects with a call-to-action (e.g., “Schedule a Free Consultation Today”).
Local Service Ads (LSAs) – Google’s LSAs appear at the very top of search results and help build instant credibility.
Paid ads are a cost-effective way to generate high-quality leads, especially if you target Cleveland homeowners actively looking for services.
Let’s Build a marketing strategy that grows your business.
4. Use Social Media to Engage and Build Trust
Many home improvement companies ignore social media, missing out on valuable engagement with potential customers.
Social Media Best Practices for Home Improvement Businesses:
Post high-quality before-and-after photos – Show off your latest remodeling projects.
Use Facebook & Instagram Stories – Give behind-the-scenes looks at ongoing projects.
Share customer testimonials – Feature video reviews from satisfied Cleveland clients.
Engage with followers – Answer questions, respond to comments, and participate in local Facebook groups.
Run special promotions – Example: “Book a roofing inspection this month and get 10% off.”
By staying active on Facebook, Instagram, LinkedIn, and even TikTok, you stay top-of-mind when homeowners are ready to start a project.
5. Invest in Email Marketing to Stay in Touch with Leads
Many homeowners aren’t ready to buy immediately, but staying in touch through email ensures they think of you when they are.
How to Use Email Marketing Effectively:
Send helpful home improvement tips – Position yourself as an industry expert.
Share seasonal promotions – Example: “Get your gutters cleaned before Cleveland’s winter storms hit!”
Follow up with leads – If someone inquired about a service but hasn’t booked, send a gentle reminder.
Showcase past projects – Highlight a successful remodel or repair to build credibility.
6. Encourage Customer Reviews and Referrals
Trust is everything in the home improvement industry. When a potential customer sees dozens of 5-star reviews, they are much more likely to choose your company over a competitor.
How to Get More Reviews & Referrals:
Ask happy customers to leave a Google review – Make it easy by sending a direct link.
Offer referral incentives – Example: “Refer a friend and get a $50 gift card.”
Feature reviews on your website and social media – Builds credibility for new visitors.
Respond to all reviews (good & bad) – Shows professionalism and customer care.
Having more positive reviews than your competitors gives you a significant advantage.
7. Track Your Results and Adjust Your Strategy
Marketing is an ongoing process—if you’re not tracking your results, you won’t know what’s working and what needs improvement.
What to Track:
Website traffic & lead conversions – Use Google Analytics to see where leads are coming from.
SEO rankings – Are you ranking higher in Cleveland, Ohio searches over time?
PPC ad performance – Track your return on investment (ROI) to ensure ads are profitable.
Social media engagement – Are followers interacting with your posts and ads?
If something isn’t working, adjust your strategy until you find what drives consistent, high-quality leads.
Final Thoughts: Growing Your Home Improvement Business in Cleveland, Ohio
A successful marketing strategy doesn’t rely on just one approach - it combines SEO, paid ads, social media, and referrals to create a steady pipeline of new customers.
By implementing these best practices, home improvement companies in Cleveland, Ohio can:
Attract more homeowners looking for services
Convert more website visitors into leads
Build a strong reputation through reviews and referrals
Achieve long-term growth and success
If your marketing efforts aren’t bringing in enough leads, it’s time to adjust your strategy and get ahead of the competition.
Ready to grow your home improvement business in Cleveland, Ohio? Start implementing these strategies today!
